May 13 2015: Our attention span is now less than that of a goldfish

Back in May 13 2015: Our attention span is now less than that of a goldfish

A new study by Microsoft has found that the average human attention span has fallen from 12 seconds in 2000 to just 8 seconds now, which is shorter than the attention span of a goldfish. The study attributes this decline to the increasing use of portable devices and the availability of digital media.

While our ability to multitask has improved, our ability to sustain attention has decreased. The study also found that those with more digital lifestyles struggle to focus in environments requiring prolonged attention. This shift in attention is seen as a natural response to the increasing volume and speed of information consumption.

Fast forward to Aug 10 2023: The Newest Threat to Your Attention Span? TikTok ‘Dual’ Videos

TikTok's popular trend of dual videos, featuring clips from movies or shows alongside repetitive actions, reflects a cultural indoctrination toward highly stimulating, fast-paced content. Young people, accustomed to constant visual stimuli on the internet, struggle to pay attention to slower, text-heavy content.

Hollywood's influence can be seen in the rapid scene shifts in blockbuster films, further shaping these consumption habits. TikTok's algorithm and users' fascination with these videos contribute to their popularity, with millions of views. This phenomenon highlights the challenge of maintaining attention spans in the digital age.

How is the internet age shaping our attention spans and preference for highly stimulating, fast-paced content?